Fedrigoni – Natural Darkness

YCN: Fedrigoni Sirio Ultra Black - Natural Darkness

YCN student competition 2015 - Fedrigoni Sirio Ultra Black brief; asked students to propose marketing tools for the new paper stock.

 

I focused this project on the relationship between light pollution and darkness. A large majority of people no longer experience true darkness at night due to light pollution. My response consisted of a series of posters and direct mail postcards.

 

Using data from NASA and NOAA, I compiled realistic representations of earth from space, using a simple dotted grid. Since this project was focused on paper and materiality, I used a laser cutter to etch and cut these dotted holes to demonstrate the most polluted areas in the world.

 

The comparative series of posters and postcards look at 4 key dates, 1992, 1998, 2004 and 2012.