Art on a Postcard branding

Art on a Postcard rebrand

Art on a Postcard is a charity fundraiser organisation working to eliminate hepatitis C in the Uk. They regularly hold secret art auctions with original postcard sized artworks, by a huge variety of contemporary artists. Examples include Damien Hirst, Grayson Perry, Wolfgang Tillmans and Harland Miller.

The new rebrand needed to remain simple for its existing customer reach, yet begin to celebrate the diversity and quantity of work that is seen each year.

The logo is a development of an early stamp concept, so that it can be applied over many different types of images. The blocked circular line underneath the lettering represents a letter ā€˜Cā€™, linking the organisation to The Hepatitis C Trust more cohesively.

The following assets were just some of the required material that needed redesigning; business cards, flyers, catalogues, website imagery, product packaging, POS display units, postcards, and letterheads/financial documents.

Across all material, I have to ensure there is a consistency of typography, colour, logo use, imagery and tone of voice.